It's honest and light-hearted tone reflects that of Scotland and the content within the stand aims to develop a real connection with the intended audience, where they will see something that they previously didn’t know about Scotland or something that they will personally be able to relate with.
This pop-up stand can be easily transported and arranged in a variety of ways, produced at a low cost. It can be taken to every corner of the world, but, is best suited for display at World Fairs, British Embassies, and international events.
The pop-up banner aims to visualise the range of people, space, and activities there is in this tiny nation.
I created a magazine as a way to collect different reasons of why you should move to Scotland. The magazine is the final destination for my pop up stand when they have been hooked to learning more about Scotland.
