In a village of 2000 people filled with a high number of tradesmen, my client (also my dad) wanted an identity that made his business bigger than just one man – an identity that was professional (with 20 years in the industry you would expect nothing less) and high-standard joinery service that encompasses the whole village and surrounding area. This is where the name Comrie Joinery came from.
To make the brand appear knowledgeable and trustworthy in their field, this icon is used to promote structure and balance in the craft of joinery and home improvement, showing that Comrie Joinery is held to a high standard of craftsmanship that any customer should be pleased with.
The typography follows the blocky structured nature of the icon and ensures no one will miss the name in any circumstance. The logo is intended for use on digital and print media, including, van design, work clothes, social media and anything and everything else that can be printed on.
A contrasting colour scheme, bold iconography, and a lil bit of smart design help Comrie Joinery stand out from the local competition in a professional manner that makes the services it provides a cut above the rest.
The main colour palette for the brand promotes trust, friendliness and professionalism to its client, through its radiant yellow and impressionable blue.
